“Treasure is a wonderfully helpful word because it is both a noun and a verb in English – as it is in Greek (thesaurus and thesaurizo). God is infinitely valuable as the greatest treasure of the universe. If you find the kingdom of God, Jesus says, it is like finding a treasure hidden in a field (Matt. 13:44). Our calling in life is to manifest the greatness of the value of that treasure. The way we do it is by treasuring the Treasure above all things. Jesus said, “In his joy he goes and sells all that he has and buys that field” (Matt. 13:44). This joy – as we lose what the wold has to have – is the baffling way of life that would make the world ask, “Where’s your hope?” (see 1 Pet. 3:15).
In other words, at the heart of magnifying God’s worth is feeling God’s worth. Treasuring the Treasure. Enjoying the glory. Admiring the greatness. Savoring the feast. All this is the necessary precursor to behavior that glorifies God. If you try to do deeds “for the glory of God” without treasuring the glory of God in your heart, it is a sham. The word hypocrisy was created precisely for the effort to say with deeds what we do not feel in our hearts.”
From The Pastor as Scholar and the Scholar as Pastor, pg 47